DEON SENSKY

SENIOR CREATIVE / CREATIVE DIRECTOR

Netflix

A pitch winner for AKQA.

Netflix's recommendation engine identifies movies or tv shows you might enjoy, based on what you've already watched.

It's intuitive nature gets to know all aspects of the viewer.

Our approach was to suggest there's a side to all of us that can be brought to the surface by the recommendation engine,
and that it might uncover a show you you'll be surprised to enjoy...

'Find yourself on Netflix'.   






And interactive digital spots showed the recommendation engine in action.