Honda wanted an emotive film to showcase their rugged new range of Honwave inflatables, to appeal
to anyone who’s serious about getting out there on the water, especially first-time boaters.
We shot two simple river tales on the Helford River in Cornwall - a fishing trip and a romantic getaway -
to convey the serene pleasure of the experience, and demonstrate all the new design features.
HONDA MARINE PERFORMANCE ENGINES
Serious adventure on the water wouldn’t be possible without a reliable engine. This campaign presented Honda engines as the driving force behind all those energetic pursuits.
To make distinctive use of stock footage, the idea was to reverse the action from the height of adventure back to the Honda engines that made it all possible. The idea was for the dramatic sequences to return to
their start point
the enabler of the adventures - the ever-reliable Honda engines.