ART DIRECTOR / CREATIVE DIRECTOR
AXA HEALTH
REAL PEOPLE. REAL SUPPORT.
AXA asked us to create an emotive film to demonstrate the incredible support provided by their cancer care nurses.
To humanise the ‘support on the end of the phone’ our idea was to show cancer care nurses as ordinary, relatable people and overlay this simple narrative with a crescendo of patient testimonials to convey what an extraordinary job these nurses do.
We were lucky to find Mandy, a real life cancer nurse with a genuine love for the job and her patients, which really comes through.