BRITISH AIRWAYS. BRINGING EUROPE CLOSER.
British Airways had improved their European flight schedules from specific local airports across the UK.
So we created a series of cityscapes relevant to each region, with an image that invited the viewer to double-take and dwell.
The concept was used for region-specific posters and targeted digital comms.
![](https://freight.cargo.site/t/original/i/180e5d443060f2748512c9bb967fe2ed9c1e5064b826871b40ff02efc37a7cfd/BA CITYSCAPE 48 SHEET ABERDEEN V4_o.jpg)
![](https://freight.cargo.site/t/original/i/76cc237e0b7590786fa2954543748bf93420d0cd6bf851963b15d070e333e26b/BA CITYSCAPE 48 SHEET EDINBURGH V4_o.jpg)
![](https://freight.cargo.site/t/original/i/90fed9f679464c3d86a88faa6bc20aee86c08561522996f560ccd6aaac594fe8/BA CITYSCAPE 48 SHEET NEWCASTLE V4_o.jpg)
![](https://freight.cargo.site/t/original/i/7e30b8e73e35d865757a054360a03baacf8729129fa5979c4558f5aac4fb5e98/BA CITYSCAPE 48 SHEET MANCHESTER V4_o.jpg)
![](https://freight.cargo.site/t/original/i/a99f149fa17c9e3cecc442f47c5476151e77fc79d3810eb09b02478919dd853b/BA-emails.jpg)