British Airways Social Symphony

BA’s #Home Advantage campaign encouraged the nation not to fly, but to stay home and support Team GB.

To give the campaign a unique social presence during London 2012, we wanted to transform tweets, posts and messages in to an actual sound wave of support for Team GB. The music generated illustrated the number of messages at any given moment throughout the Games. The more messages, the louder it would get. You could also navigate the site to track specific messages, athletes, or events.

The Social Symphony received an fantastic response, both online and in the Olympic Village. Over 50,000 people engaged with #HomeAdvantage and it exceeded all other Olympic tags during the Games.

The work won a Silver DMA, two Golds at the BIMAs and was nominated at the Webbys.