BRITISH AIRWAYS SOCIAL SYMPHONY
To give BA’s #Home Advantage campaign a unique social presence during London 2012, we set out to transform tweets, posts and messages in to an actual sound wave of support for Team GB.
The more messages, the louder it would get.
You could also navigate the site to track specific messages, athletes, or events.
The Social Symphony was a hugely ambitious digital project which received a fantastic response both online and in the Olympic Village. Over 100,000 people engaged with #HomeAdvantage and it exceeded all other Olympic tags during the Games.
The work won two Golds at the BIMAs, a Silver DMA and was nominated at the Webbys.