ART DIRECTOR / CREATIVE DIRECTOR
F1 UNLOCKED
Hamilton to Ferrari. Aiming for title number 8. Red Bull going for 3 in a row. Gunther getting the boot. Perez proving himself in Singapore. There’s a different headline every week in the fast-moving world of F1.
A series of reactive social posts to send out to diehard fans of the sport.
As part of a superfan competition, Esteban Ocon and
Pierre Gasly offer Unlocked members the chance to
road test their Alpine F1 car.
Social media would include footage of Ocon and Gasly fearing the worst, like a pair of dads giving their prized car to a teenager.
Plus outtakes of the learners stalling, kangeroo-ing and making typical
learner-driver mistakes.
