DEON SENSKY

ART DIRECTOR / CREATIVE DIRECTOR

HAAGEN-DAZS LET’S PLAY

To celebrate Haagen-Dazs as the official Ice Cream of Wimbledon, the Let's Play campaign introduced Cookies & Cream as a challenger to the traditional champion, Strawberries & Cream, to determine which would be the No.1 flavour of the summer.

My role was to help write and art direct the social content videos featuring brand ambassador and title challenger Grigor Dimitrov.

Over 500,000 fans joined in the campaign online and at Wimbledon, with the campaign including extensive outdoor, experiential and retail activity.