ART DIRECTOR / CREATIVE DIRECTOR
HAAGEN-DAZS LET’S PLAY
To celebrate Haagen-Dazs as the official Ice Cream of Wimbledon, the Let's Play campaign introduced Cookies & Cream as a challenger to the traditional champion, Strawberries & Cream, to determine which would be the No.1 flavour of the summer.
Over 500,000 fans joined in the campaign online and at Wimbledon, which included extensive outdoor, experiential and retail activity, and social spots featuring brand ambassador and title challenger Grigor Dimitrov.