AVENT NATURALS
The launch of Avent's Naturals bottle range, designed to feel closer than ever to natural breast feeding.
![](https://freight.cargo.site/t/original/i/3ae3ef98cf8300aff4fa72d4d20fd44e10cb6d32a246b473acf82b896cb4f5ad/RFee_US_AVENT_ad1_o.jpg)
![](https://freight.cargo.site/t/original/i/a5a7c6202efdccf90be9ebcac1bb178d482ee2c7b14d1d93efc4bdcec25c6fa8/RFee_AVENT_Naturals-cargo-white.jpg)
ALS
A social campaign was needed to raise awareness and donations for sufferers of ALS. My pitch-winning idea was to fight this debilitating disease with a simple physical expression: GIVE A LIFT FOR ALS.
The campaign launched in Canada, raising over $50,000 in a matter of weeks.
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![](https://freight.cargo.site/t/original/i/39505b9d9a5c18286169df6a0e8f166adc259626c1f4e9b15290386fe34c625c/Elevator3.jpg)
![](https://freight.cargo.site/t/original/i/8d768414f401043d70cd328e0e29b76d668bf27605627e1c626231a382b024ba/Escalator.jpg)
DUREX NAKED BOX
A cheeky campaign to attract interest in Durex’s design competition,
![](https://freight.cargo.site/t/original/i/7891d3b60376227b6d632a82dd796220d6f13f4d000c7215347df21ce7b8722b/DUREX-LIKE-2.jpg)
![](https://freight.cargo.site/t/original/i/8d48a7d3835755c00c6c111bddb2b712429e49f7592d2cce7ac2e0ab008d239e/DUREX-DISLIKE-2.jpg)
![](https://freight.cargo.site/t/original/i/5cf7a19dfbe722e6afdf8bd840ff9307468a2b9e4fbcafb1f96620f938ed5dd1/durex-partners-logo.jpg)
![](https://freight.cargo.site/t/original/i/9c350e86a6518e41a00627fcddba2083b76df550d8682ba26867bd4fbecd37a6/Durex-website-CARGO2020.jpg)
![](https://freight.cargo.site/t/original/i/cb2e89eaadd0ab702a3ab3c09a6af855cb4507239e5aca1eb793d83c9501ce02/Durex-website2-CARGO2020.jpg)
FINTEPLA SEIZURE CONTROL
Giving hope to parents of children with Dravet syndrome.
![](https://freight.cargo.site/t/original/i/48ab6b031df23ecb023b034641bcfd90d8c92c72a136982b08eb95d0dddeb123/FINTEPLA-CARGO2020.jpg)
CLENIL INHALERS
Clenil inhalers have an impact that goes way beyond medicinal.
![](https://freight.cargo.site/t/original/i/5403306fad4315e33b24206b781da877e95f07583fa7a80828d7b4b962cfa956/CLENIL-B-CARGO2020.jpg)
SYMBICORT INHALER
For those with asthma, finding one small improvement to your treatment can change your life and your outlook.
![](https://freight.cargo.site/t/original/i/dd3589692dec46f67c67ec8858317eeb612adb56ecd36b44a943fdde1313f365/SYMBICORT-4-cargo2020.jpg)
![](https://freight.cargo.site/t/original/i/a754d9f79d02db2b6062b82b47a7cceba469c55e3e2e1c71593f8edaa5acad82/SYMBICORT-3-cargo2020.jpg)
BALANCE ACTIV BV TREATMENT
Straight-talking concepts for a difficult female issue, created with copywriter Fiona White.
![](https://freight.cargo.site/t/original/i/7f20fe18f8e6ffbe9a9385a989f8377e2afba496f97f0193e3da507aeba71861/BV-CARGO2020.jpg)
BOOTS
![](https://freight.cargo.site/t/original/i/f7bfb39d17cb0b5c6db0a4b7576aafad9067176e11e23cea7f3edf142d7a4830/Boots-single-1.jpg)
![](https://freight.cargo.site/t/original/i/594a442ec6c7dbfc8ce549664b9edb6ee65081a86c68dd380929661f15d76c4e/Boots-single-2.jpg)
![](https://freight.cargo.site/t/original/i/c85454c8761dbf9c993968689435f958ac9088b56b7e16535d8f8b6a77931a16/Boots-single-3.jpg)
VYXEOS is an IV chemotherapy treatment for patients with sAML (secondary acute myeloid leukemia). This was an existing ‘Big V’ concept I was asked to develop.
![](https://freight.cargo.site/t/original/i/18ca429a745fb66e4002988ebfa8acad362f93a7d3ed71f21836c0ed5270e093/Big-V-execution_Page_5.jpg)
![](https://freight.cargo.site/t/original/i/28dae359860b0e36adadc44c3799e7d97dbc65800def75704b3423ee715439c6/Big-V-execution_Page_2.jpg)
![](https://freight.cargo.site/t/original/i/55eb9340df298da4854a77ec51f71344179e5c6b37e9e4059e93a7cff17a7ada/Big-V-execution_Page_4.jpg)
![](https://freight.cargo.site/t/original/i/11dede9a800e5272648029df227b68c378c352051e0a52c34ba37475a1218377/Big-V-execution_Page_8.jpg)