ALS GIVE A LIFT ALS is a disease that makes muscle movement progressively difficult. A social campaign was needed to raise awareness and donations. My pitch-winning idea was to fight this debilitating disease with a simple physical expression: GIVE A LIFT FOR ALS. Launched in Canada, it raised over $50,000 in the first month.
AVENT NATURALS The launch of Avent's Naturals bottle range, designed to feel closer than ever to natural breast feeding.
DUREX NAKED BOX
A cheeky campaign to attract interest in Durex’s design competition,
FINTEPLA SEIZURE CONTROL
BALANCE ACTIV BV TREATMENT
Straight-talking concepts for a difficult female issue, created with copywriter Fiona White.