AVENT NATURALS
The launch of Avent's Naturals bottle range, designed to feel closer than ever to natural breast feeding.
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ALS
A social campaign was needed to raise awareness and donations for sufferers of ALS. My pitch-winning idea was to fight this debilitating disease with a simple physical expression: GIVE A LIFT FOR ALS.
The campaign launched in Canada, raising over $50,000 in a matter of weeks.
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DUREX NAKED BOX
A cheeky campaign to attract interest in Durex’s design competition,
FINTEPLA SEIZURE CONTROL
Giving hope to parents of children with Dravet syndrome.
CLENIL INHALERS
Clenil inhalers have an impact that goes way beyond medicinal.
SYMBICORT INHALER
For those with asthma, finding one small improvement to your treatment can change your life and your outlook.
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BALANCE ACTIV BV TREATMENT
Straight-talking concepts for a difficult female issue, created with copywriter Fiona White.
BOOTS
VYXEOS is an IV chemotherapy treatment for patients with sAML (secondary acute myeloid leukemia). This was an existing ‘Big V’ concept I was asked to develop.
