HIGHWAYS AGENCY DON’T BE THAT GUY
A poster campaign offering essential advice to drivers,
while putting them right at the centre of the issue.
Rather than automatically blaming the Highways Agency for delays,
drivers should consider that it might be a fellow driver who’s causing the problems.
This direct approach won the campaign a Gold at the ISP Awards.
![](https://freight.cargo.site/t/original/i/fa57e8a7edbcdbebb608bbbf96e306379a7b787e3c615a6bd17789f3a8b095d6/HA Don-t Be That Guy Poster DANs_o.jpg)
![](https://freight.cargo.site/t/original/i/cea1d079fb1961d475ab94db8edfc60bb01d6d1e5668306acbbf41517c124b9e/HA Don-t Be That Guy Poster KIERONs_o.jpg)
![](https://freight.cargo.site/t/original/i/a2cbae156362e2cbe07cbd285fff939d921b32f202b6a2f0b4314a6dccf47b0a/HIGHWAY-POSTER-WINTER2.jpg)
![](https://freight.cargo.site/t/original/i/ea62a19fdc30b63686f8d84a55b2d23795961f1da9cfed1937846719d1546b7c/HA-Don-t-Be-That-Guy-Poster-SMITHYs.jpg)
![](https://freight.cargo.site/t/original/i/084f205d30056a9505279f975f24bb36f42a9f0919e7d2bf9d96c0062957598f/HIGHWAY-POSTER-WINTER1.jpg)
![](https://freight.cargo.site/t/original/i/e4b664f6c225468eedffdc737732eae8952a498c5b3868e105c9481267431735/HIGHWAY POSTER WINTER3 LARGER_o.jpg)
![](https://freight.cargo.site/t/original/i/d4b4ae67ab264e1651bd186acbd31154370af135c9bc53fe3549d03a2ed10698/211585 HA Don-t Be That Family Posters A4_o.jpg)