ART DIRECTOR / CREATIVE DIRECTOR
HONDA MARINE ADVENTURE STARTS WITH A HONDA
Serious adventures on the water wouldn’t be possible without a dependable engine. So the idea was to show the dynamic relationship between Honda engines and their reliability to provide adventure.
Unable to shoot for our multiple executions in lockdown year 2020, we instead created a key visual using existing photography to emphasise this relationship, which was rolled out across Europe in print, retail, trade and digital.
To make distinctive use of existing footage for our social content, the idea was to create intriguing action sequences in reverse; from the height of adventure back to the engines that made all these activities possible.
