ART DIRECTOR / CREATIVE DIRECTOR
HONDA POWER THAT LASTS
Serious gardeners just can’t stop themselves. If there’s a job to be done,
they’ll be out there pottering away until dusk. They’d rather do a job properly or not at all,
and they need
the best products
to help
them get the job done. No compromises.
Honda's advanced new Cordless Range will keep on going at full power,
even when the battery is running low. Perfect for the unstoppable gardener.
This was a 2020 European launch campaign to position Honda’s new Cordless Range as the best in class.
I led the creative process from concept to completion
into 10 different languages in film, digital, social, print and POS.
Film produced by Outsider, shot in South Africa with Migrate Productions. Photography by Jan Verboom.
![]()
