A simple idea to show that IKEA can keep both students and parents happy when it comes to preparing for University.
While parents are more concerned with the practical, the reality for students is likely to be very different.
These worked as posters and animated social posts, as part of a CRM campaign
directing parents and their student sons/daughters to stock up for Uni essentials in-store.
Other IKEA work includes contributing to the final design and art direction
of the award-winning IKEA cross-stitched email.