The Kipling ethos is about focusing on your passions and living a lighter life both mentally and physically.
To bring the ‘Live Light’ mantra to life, we created a social first campaign with a range of authentic, multi-faceted women from around the UK who embodied the spirit of Live.Light. Those who live life to the full, with passion and positivity, open-mindedness, and an on-the-go lifestyle.
The campaign was distributed globally in-store, online and on social.
