ART DIRECTOR / CREATIVE DIRECTOR
Malta Guinness is Africa’s number one vitality drink. They needed a TV ad to reflect the energy and positivity of the brand, and to get behind the sponsorship of their new reality TV series ‘Game On’.
‘Game On’ was a platform for Africans to decide whether Malta Guinness should get behind football or fashion to ‘fuel the rise of Nigeria’. Our idea was to have the rival passions compete against each other in a lively and entertaining race that invites viewers to choose a side.