MARMITE PERFECTLY HORRID
It began as a simple repackaging brief to highlight a Horrid Henry promotion, but after our initial
presentation, it became Unilever’s biggest-spending media campaign for Marmite that year.
We created two pack designs and the online platform, as well as executions for press and radio.
For even greater cut-through, we created and shot our own women's magazine ads and articles,
for Horrid Henry to de-face.
The campaign was extremely well received by mums and their kids,
and won a Gold and Silver at the ISP Awards.
![](https://freight.cargo.site/t/original/i/9883943e94aa3d4998c9a7de2cacb6fe548247420008f3cbeeb113034057f8a1/Marmite Jar PERFECT - HORRID NEW_o.jpg)
![](https://freight.cargo.site/t/original/i/9c9de66bdf96623e6bef88b7a7ffb4492992d44365ad6e93824b45a3d04253f2/Marmite spread2 cargo_4_o.jpg)
![](https://freight.cargo.site/t/original/i/845512bd241f4f35b37f968d22dbe26c6fde8a8924a6fc3ed200de08df681c9e/Marmite spread1 cargo_3_o.jpg)
![](https://freight.cargo.site/t/original/i/523b41618bb8df92d40b004cc4fb096731daef0daa3699de7a6e0ba1690a445c/MARMITE-PORTRAIT1-cargo.jpg)
![](https://freight.cargo.site/t/original/i/b3b7133d82a184d00b753e776c7b58ed357289b42cf1e9abec9460c58c376781/MARMITE-PORTRAIT2-cargo.jpg)
![](https://freight.cargo.site/t/original/i/979cecd9ab170f2197eeea92c5f72df469ae58408ac189ba54e115b71a3b4fc1/Picture-6.png)
![](https://freight.cargo.site/t/original/i/5ca583c1e8b751da57a9a65cbe340fd6fdfde23cf16e2b331078071edcf335a8/Picture-7.png)