It began as a simple repackaging brief to highlight a Horrid Henry promotion, but after our initial
presentation, it became Unilever’s biggest-spending media campaign for Marmite that year.
We created two pack designs and the online platform, as well as executions for press and radio.
For even greater cut-through, we created and shot our own women's magazine ads and articles,
for Horrid Henry to de-face.
The campaign was extremely well received by mums and their kids,
and won a Gold and Silver at the ISP Awards.