ART DIRECTOR / CREATIVE DIRECTOR
PHILIPS SONICARE LOVE AT FIRST BRUSH
An ad shot for the U.S to show off the premium design of the most advanced electric toothbrush in the Sonicare range.
So enraptured were people by this particular toothbrush, with it's 30,000 strokes a minute, that the brief centred around 'love'.
So we created a sumptuous, tongue-in-cheek story about the anticipation and butterflies involved in preparing to brush your teeth.