DEON SENSKY

ART DIRECTOR / CREATIVE DIRECTOR

Ruddles Ale

The uncompromising Serious Country Flavour campaign revived the Ruddles Ale brand.
Sales increased by over 11% in a declining market, while awareness and reputation was re-established.

It included hard-hitting print work which extended to trade press, DM and merchandise
including a Ruddles board game, made out of an oversized beer mat.