SENIOR CREATIVE / CREATIVE DIRECTOR
SMART THE ROAD TO ENLIGHTENMENT
City driving is stressful. But Smart’s For-Two was built for the city. So the only way to become a happier, more
enlightened driver is to drive a Smart. We called it the Road to Enlightenment.
We cast Matt Berry (relatively unknown at the time) as fictional life coach Dr Tridion, and together with comedy director Misha Manson-Smith, created a uniquely entertaining interactive site to show off the Smart's innovative
design and eco-savvy features.
Users are treated to extracts from Dr Tridion’s best-selling book, brought to life by blending animation with real
footage, and invited to take a series of unconventional tests that lead you towards booking a test drive.
We also created The Glovebox Guru - Dr Tridion’s unique guide for keeping calm on the road.
The site went on to win a Flash In The Pan Gold Award, and was a Webby Award Finalist.
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