Sony Ericsson needed to launch the Vivaz, the smallest HD camera-phone on the market, in Ireland.
So we teamed up with the Darklight Independent Film Festival and released a campaign
aimed straight at Ireland's aspiring filmmakers.
With a limited budget, clever tactics, and an inventive use of media, we made Free Your Film
a resounding success and a highlight of the entire festival.
Giving the Vivaz this credibility also meant sales outclassed all of it's Smartphone rivals for that period.
One of the brilliant winning short films - shot entirely on the Vivaz - can be watched further below.