DEON SENSKY

ART DIRECTOR / CREATIVE DIRECTOR

Sony Ericsson X8

Sony Ericsson wanted to shout about how easy it was to share pics and vids with the X8. In a saturated market, we needed something to stand out. Having said that, the Bulldog could barely stand up it was so fat.

As well as extensive press and poster coverage, we also created several digital spots featuring footage of the dogs.