SONY ERICSSON X8 MADE FOR SHARING
Sony Ericsson wanted to shout about how easy it was to share pics and vids with the X8. In a saturated market, we needed something to stand out. Having said that, the Bulldog was such a big boy, he could barely stand up.
As well as extensive press and poster coverage, we also created several digital spots featuring footage of the dogs.
![](https://freight.cargo.site/t/original/i/e42d439b73acb607b4228b3acedb61cf64bdd63d597ad12f0d00997db017f5b9/sony ericsson X8 Bull Dog Master copy_o.jpg)
![](https://freight.cargo.site/t/original/i/df1108cd4bc7b5d9ebd493056b9a84f8d5df47859fed0973247184a2889fcf23/Sony ericsson x8 Princess Master copy_o.jpg)
![](https://freight.cargo.site/t/original/i/d6de67376fd5a952b8422390f5638f428416e49dff15413d583aa5e40f2cfee9/sony ericsson x8 Hat-Cape Master copy_o.jpg)
![](https://freight.cargo.site/t/original/i/1419b0c7a368e023f2c9ae2b4fe44a1ab7abde98c8a6a939e247cb87b3756613/X8_6SHT_RED CHAIR Master copy_o.jpg)