ART DIRECTOR / CREATIVE DIRECTOR
SONY ERICSSON X8 MADE FOR SHARING
Sony Ericsson wanted to shout about how easy it was to share pics and vids with the X8. In a saturated market, we needed something to stand out. Having said that, the Bulldog was such a big boy, he could barely stand up.
As well as extensive press and poster coverage, we also created several digital spots featuring footage of the dogs.