To promote Starbucks' new Chilled Classics, we invited Manchester to take the weight off its feet and chill out in our idyllic hanging garden, made up of a range of relaxing hanging chairs.
Results: a fantastic 147,600 Chilled Classics were sampled during the 12 days the Gardens were live, all accompanied with a voucher for a follow-up purchase. An average of 150 people interacted and enjoyed the Gardens every day.
STARBUCKS SIGNATURE CHOCOLATE
We created a life-size Starbucks siren sculpted out of chocolate and gave shoppers
at Westfield the chance to give a loved one a personalised chocolate signature.
Results: an astonishing 50,000 Signature Chocolate products were sampled, with
over 2000 bespoke inscribed chocolate bars gifted to the public.
STARBUCKS DOUBLESHOT SLIDE
We invited the public to 'Get One and Get Going' by shooting down our Doubleshot slide,
leaving them invigorated with a free coffee.
Results: around 500 folks had a go on the slide and an amazing 15,000 Doubleshot samples