SENIOR CREATIVE / CREATIVE DIRECTOR
SUREMEN SPORT LAST 8 SWEEPSTAKE
A simple promotion for the South Africa World Cup 2010 that went on to smash all records for participation and ROI. It was, and still is Tesco's most successful promotion in their history.
The idea was based on the classic Sweepstake principle where prizes of increasing value would be won the further your team progressed in the tournament.
We maintained excitement and interest throughout the tournament with tongue-in-cheek ads relating to specific World Cup fixtures, suggesting that every single match could be crucial and your loyalty will be tested along the way.
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