To bring Mother's outlandish 'Pyjama Mamas' Crossland X campaign to life online,
we needed to show the car through a series of videos as stylish and edgy as the ATL campaign.
We also had to take an innovative approach to CRM.
On both counts we yielded an impressive response. Within a short time, the campaign picked up momentum.
Some of our videos had been viewed almost 400,000 times, and our interactive emails generated plenty of interest,
helping sales of the Crossland X towards it's target in record time.