VOLKSWAGEN AMAROK
This powerful pick-up featured a range of innovations that made it one of the most advanced vehicles in it's category. For press and posters - under the theme 'Knowledge is Power' - we shaped technical formulae to convey the Amarok's advanced engineering, alongside it's rugged terrain capabilities. We made a teaser film before the launch, which was further bolstered by a dramatic PR stunt, captured in the film further below.
![](https://freight.cargo.site/t/original/i/1cb7488c4c2bffe21aad42df042a26e90c7a009dc7f0a916d3694d32015b4fc2/VW-AMAROK-96sheet.jpg)
![](https://freight.cargo.site/t/original/i/a66f9282e737e9c66ce513e1090eec3bd68c00905dd85177887acc6bea2651a0/VW-AMAROK-Poster-portrait.jpg)
![](https://freight.cargo.site/t/original/i/25d303d8303b2ebd85a6c04db2214e83c34b50278c02bd0625554b1c73e0f68b/VW-AMAROK-website.jpg)
![](https://freight.cargo.site/t/original/i/694616d64015379f07fcbd72d309dcd7b4901bbcc7f7486ddabbd0154f7d1191/Amarok_48_Sheet_o.jpg)
![](https://freight.cargo.site/t/original/i/6718d349f1f65b37276da1a79021439ccb66483b632f94ad8788159c5e317275/VW-AMAROK-retail-2-no-border.jpg)
![](https://freight.cargo.site/t/original/i/2dc0b4e1e21a6766e050f3614ac6d4495e41c913dbb282c86d39b4fd101f479c/VW-AMAROK-retail-1-no-border.jpg)