DEON SENSKY

ART DIRECTOR / CREATIVE DIRECTOR

Volkswagen Amarok

This powerful pick-up featured a range of innovations that made it one of the most advanced vehicles in it's category. For press and posters - under the theme 'Knowledge is Power' - we shaped technical formulae to convey the Amarok's advanced engineering, alongside it's rugged terrain capabilities. We made a teaser film before the launch, which was further bolstered by a dramatic PR stunt, captured in the film further below.