Try getting a fella's attention when he's watching football highlights. No chance.
This campaign for the Xperia range, promised goals galore, and a footballer's salary for one lucky winner.
Fake payslips were 'dropped' around football grounds - reflecting a story at the time of a Premier League player who's payslip had been found in public. This popular promotion helped make the Xperia range one of the most in demand smartphones of the time.