SONY ERICSSON XPERIA
Try getting a fella's attention when he's watching football highlights. No chance.
This campaign for the Xperia range, promised goals galore, and a footballer's salary for one lucky winner.
Fake payslips were 'dropped' around football grounds - reflecting a story at the time of a Premier League player who's payslip had been found in public. This popular promotion helped make the Xperia range one of the most in demand smartphones of the time.
Photography by Garry Simpson